Campaigns & capabilities Sr. Specialist
Manageprojects with 4 different vendorswith its related operations aligned with VF objectives with go /no go approach.
Ensure that campaigns are efficiently having the right channel mixof activities , volume ,targets using all different channel (inbound & outbound), based on the budget and the marketing plans
Carry out the Communication contact strategyto improve NPS aligned with the best Success rate.
Managethe commercial communication campaigns calendars, execution and reporting with the detailed plans directly with allsegments owners to prepare the required supportas a Fundamental partner in achieving their KPI’s In Acquisition, Revenuegeneration & Churn enhancement
Partiallyresponsible for gaining an annual revenue across allactivities through call out channel
Partially responsible for gaining an annual revenue across all activities through SMS, MiniCall& IVR
Partially responsible for gaining an annual revenue across all activities through (NBA)-Inbound channel-
monitoring of all campaign-related financial impacts & profitability.
Identify Improvement areas in all communication Customer Experience and manage to determine if new or updated functionality is needed .
Work cross-functionally toprioritize and execute strategic communication projectsacrossall different departments .
Communication Planning & Reporting
Managing vendors with total 500 headcount employees to achieve the DB targets
Fully accountable of the campaign planning cycle in terms of customer criteria; targeting approaches, proposition details ; channel fulfilment & agreed on priorities.
Designing communication plan for all activities.
Owning the End to End communication experience for the new/current commercial propositions.
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