As one of Europes leading research universities, LMU looks back
on 500 years of tradition. Its excellence in teaching and research embraces a
wide diversity of fields from the humanities and cultural studies through law,
economics and social sciences to medicine and natural sciences.
The competitive
strategy is part of marketing strategies, where companies develop strategies to
grow and prosper and to make their business relationships bigger and stronger.
Competitive pressures, they work to attract customers and help strengthen the companys
position in the market.
What youll learn:
• Entering a new market
• Taking care of your competitors
• Complementary products and Strategic Partnerships
