In the second episode of El Mal El Halal Podcast (Halal Money), Said Baaghil, one of the Arab world’s most respected branding and marketing strategists, shares his insights on creating brands rooted in authenticity, ethics, and value. With over three decades of experience working with major companies across the region, Baaghil brings a refreshing perspective that challenges conventional marketing tactics.
Throughout the episode, he discusses how businesses can thrive without compromising moral or spiritual principles. According to Baaghil, true branding starts from within — when companies understand their purpose and communicate it honestly to their audience. This alignment between profit and purpose is, in his words, “the foundation of halal success.”
Hosted by Mohamed Abu Al-Naga Nagaty, the conversation offers a rare blend of marketing wisdom and ethical philosophy, inspiring entrepreneurs to rethink the meaning of success in today’s fast-paced market.
