This comprehensive course by Digital Garage provides a complete roadmap to mastering digital marketing and e-commerce. Students start with understanding digital opportunities, setting online goals, and building an effective online presence. Website design, usability, and marketing strategies are covered, along with key elements of email marketing, including campaign management, measuring success, and crafting effective marketing emails.

The course dives into search engine basics, SEO planning, keyword selection, and optimizing web pages for search engines. Paid and organic search, SEM, and using tools like Google Search Console are explained with practical applications. Social media marketing is explored through planning, advertising, engagement, and analytics. Mobile marketing, video marketing, and display advertising are also included.

E-commerce modules guide students on setting up online stores, taking payments, managing orders, product promotion, retargeting, and delivering products globally. Career-oriented content ensures learners can apply skills in real-world scenarios, from reaching local and international audiences to leveraging digital channels effectively. By the end, students will have a full set of skills to start or advance a career in digital marketing and e-commerce.