Responsibilities - duties:
- Conducting market research and analyzing demographics media usage psychographics and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with the marketing team to reach the desired audience.
- Negotiating with media outlets to acquire advertising space for print radio television billboard and online campaigns to grow brand awareness and increase sales.
- Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
- Proofreading advertising material before launching campaigns.
- Presenting advertising proposals to the marketing manager for feedback.
- Monitor and analyze key metrics to identify underperforming markets stations media-vendors and programs.
- Monitoring campaign costs and ROI metrics.
- Tracking and presenting campaign data such as views click-through rates engagements and customer conversion rates.
- Building and maintaining a network of advertising agents and broadcasting networks.
- Good understanding of media analytics tools.
- Education: Bachelor degree.
- Behavioral based competency: time management- Teamwork- Communication skills- Flexibility-Adaptability- Working well under pressure- Organizational and multitasking abilities- Details-oriented- presentation skills and negotiation skills.
· Work based competency: research skills- analysis skills- strategic planning-Problem Solving - Decision Making- and creativity.
Arabic: fluent (speaking- reading- writing).
English: good (speaking- reading- writing).
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