Digital Marketing Specialist at Global Guard Insurance - STJEGYPT
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Work Type : Working From Home Experience : 0-3 Years
Gender : male and female Salary: Not Mentioned Salary Type : Net Salary Location: Cairo , EG
About the job
An experienced, hands-on Digital Marketing Specialist is needed to lead our demand generation and marketing automation initiatives for a financial services company with multiple business lines in the United States.
The Role
Your Responsibilities Will Include
Strategy, Branding & Value Proposition Development
Success Measurement (i.e. closed sales, gross revenue, net profit)
Design and build websites, landing pages, data capture forms, and other digital properties
Create targeted demand generation, lead nurturing & brand awareness
Build social media, viral marketing, affiliate marketing, inbound marketing, public relations, SEO, SEM, pay per click and other campaigns
Develop and create direct response marketing, lead scoring, lead ranking, lead routing, lead nurturing, demand generation, online sales funnel, marketing automation, and other campaigns
Design and manage CRM and digital marketing system automation buildout and campaign execution
Develop and create nurturing and drip campaigns, customer education programs, online webinars, customer retention programs, data and target list mining, list identification and management, other strategies and techniques
Drive the writing and creation of financial related content with a compelling marketing message and call to action; including, articles, blog posts, marketing pieces, breaking news and updates and related content
Marketing All Campaigns
Results Reporting
Marketing Calendar Management
Forecasting & Campaign goal setting
Marketing Program Refinement
CRM System Refinement
Budget Management
Reporting & Recommendations
Ideal Profile
Skills Required
Experience building digital marketing platforms and programs is mandatory
Ability to configure and align systems digital marketing programs with CRM systems is required.
Proficient use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press, HTML, Google, Bing, and Other Search Engines
Social Media, Audio & Video; including, posting, metatags, production, and editing
Ad Programs; including, Google, Bing, LinkedIn, Facebook
Effective verbal and listening communication skills
Strong interpersonal skills and proficiency in oral and written English
Some coding experience is highly desired
Problem Solving/Analysis/Recommendations
Financial marketing experience in a regulated industry (broker/dealer, registered investment advisor, banking or equivalent)
Flexibility, time management, and team player
Own work equipment (laptop or desktop PC) with WINDOWS Operating System (OS)
Stable internet connectivity
USB noise-canceling headset
Can start immediately and work in Pacific Standard Time (PST)
Whats on Offer?
Opportunity within a company with a solid track record of performance
