Proven SEM experience and success managing PPC campaigns across Google Yahoo and Bing
Well-versed in performance marketing conversion and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g. Click Equations marin Kenshoo Search Ignite)
Experience with website analytics tools (e.g Google Analytics NetInsight Omniture WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML CSS and JavaScript development and constraints
BS/MS degree in Marketing or a quantitative
