RESPONSIBILITIES
● Strategy Development: Formulate and execute strategic digital marketing plans aligned with organizational goals, utilizing a mix of channels including social media, email, content marketing, SEO, and paid advertising.
● Brand Awareness: Increase EMURGO Africas brand presence through creative and impactful digital campaigns, ensuring consistent messaging that resonates with our target audience.
● Content Creation: Collaborate with the content team to develop compelling and relevant digital content, including blog posts, social media updates, infographics, and videos.
● Data Analysis: Utilize analytics tools to measure the effectiveness of digital campaigns, extract actionable insights, and optimize strategies for continuous improvement.
● Paid Advertising: Using a third party, manage and optimize paid advertising campaigns, including budget allocation, targeting, and creative development, to maximize ROI.
● Social Media Management: Curate engaging content for various social media platforms, fostering community engagement and growth.
● Market Research: Stay abreast of industry trends, competitor activities, and emerging technologies to inform strategic decision-making.
QUALIFICATIONS
● Bachelors degree in Marketing, Digital Marketing, or a related field.
● Proven experience (4-5 years) in digital marketing roles, preferably within the technology or blockchain industry.
● Expertise in social media marketing, and email marketing. SEO and SEM experience is a plus.
● Proficiency in digital marketing tools and analytics platforms.
● Exceptional communication and interpersonal skills.
● Creative thinking and problem-solving abilities.
