The Marketing Account Manager will be responsible for managing client relationships and overseeing marketing campaigns from conception to execution.
This role involves:
- Client Relationship Management:
- Build and maintain strong relationships with clients, serving as their primary point of contact.
- Understand client objectives, business goals, and challenges to develop tailored marketing
strategies and solutions.
- Regularly communicate with clients to provide updates, gather feedback, and address any concerns or issues.
- Act as a trusted advisor to clients, offering strategic guidance and recommendations to achieve their marketing objectives.
2. Strategic Planning and Campaign Development:
- Collaborate with clients to develop marketing strategies aligned with their business objectives and target audience.
- Conduct research and analysis to identify market trends, competitor activities, and opportunities for growth.
- Develop comprehensive marketing plans, including messaging, positioning, tactics, and budget allocation.
- Present marketing proposals and recommendations to clients, incorporating feedback and revisions as needed.
3. Performance Monitoring and Reporting:
- Monitor campaign performance and key performance indicators (KPIs) to evaluate effectiveness and ROI.
- Analyze data and insights to make data-driven recommendations for optimization and improvement.
- Prepare regular reports and presentations for clients, highlighting campaign results, insights, and recommendations for future initiatives.
