*Developing social media content plans that are consistent with the company’s brand identity.
*Manage various social media accounts, Plan and monitor the ongoing paid marketing campaigns on social media (Facebook, twitter, Instagram ...Etc.).
*Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
*Managing a high volume of daily social media posts.
*Compare and negotiate rates, ad space, and airtime.
*Optimize plans and budgets according to the best media mix
*Ensure ads are creative and displayed appropriately
*Monitor costs and return on investment (ROI)
*Communicating with social media followers, including responding to queries in a timely manner.
*Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and
