Roles and responsibility
Follow and implement the company marketing strategy at retail
Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase ASUS business in the UAE and GCC
Align with sales team on their sales goals and develop channel marketing programs to achieve these goals
Develop positive working relationship with channel partners to generate revenue
Execute and administer channel marketing; monitor, record and analyze ROI
Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance
Assist partners in the execution of channel marketing programs to increase product sales within customer base
Keep partners up-to-date with the new products and enhancements.
Prepare marketing collaterals and different type of POS for retail partners
Monitor and manage expenses within allotted marketing budget, agreed with the Marketing Manager
Assist in continuously improving and optimizing channel marketing programs / implementations
Monitor and evaluate the effectiveness of channel marketing programs / implementations
Plan and organize retail product launch, sales training, and other marketing events at retail
Support retail partner marketing activities including trade shows, online advertising, and campaigns, to develop brand awareness.
Localize, customize and help develop sales/marketing tools for the channel customers
Act as the point person for localization and customization of creative assets to win sales
Oversee in-store merchandising activities, including end cap creation, inline merchandising, training and launch activities
Participate in ongoing dialogue with the channel customers, including weekly conference calls, monthly visits, retail floor visits
Perform other job duties as assigned
Qualification
BSc degree in Marketing or relevant field
Two years of prior related experience
Ability to use a desktop computer and office software packages
Strong time management and organizational skills
Excellent multitasking skills
Great interpersonal and communication skills
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