Job Purpose;
Assisting Cards Development head in coming up with new products & initiatives to promote ADIB cards market share and maintain a healthy cards portfolio that is matching local & regional benchmarks.
Key Accountabilities;
· Manage Cards business portfolio analysis e.g. Cards usage, Spend, Acquisition & Attrition.
· Responsible for defining, managing, & executing the partner merchants acquisition plan to ensure offering ADIB cardholders with best in market offers / discounts
· Generating different MISs to determine the best promotions & offers that can be given to our customers.
· Following each offer/campaign, analyze the effect of existing offers on customer behavior.
· Assist cards business team with different MIS/data mining that helps in decision-making processes.
· Responsible for all cards marketing collaterals to ensure that they meet bank standards as well as convey accurate product information to customers.
· Manage relations with merchants and responsible for merchant contracts renewals
· Responsible for developing/executing the various marketing/advertising campaigns that helps in driving the various pillars of cards business following cards management strategy.
· Ensure execution of the approved cards full year marketing calendar on a timely manner.
· Ensure updating competition market scan monthly and define gaps between what the market is offering Vs. ADIB card offerings/features.
· Assist in execution/project management of new launched products.
· Provide periodical MIS for Cards portfolio
· Manage Merchants & third party channels.
· And any other assigned tasks.
Academic and professional qualifications
Bachelor degree
Experience and other requirements
· Basic Qualifications:
Good communication & negotiation skills.
Proactive.
Results driven, innovative.
· Minimum Experience:
Grade 15: 4-6 years in relevant role.
Grade 16: 6-8 years in relevant role.
· Generic Skills:
Microsoft Office.
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