الرئيسية / الوظائف / 1247 مشاهدة21 يناير 2021


Exams Marketing Manager Egypt & Libya in British Council - STJEGYPT



Exams Marketing Manager Egypt & Libya in British Council - STJEGYPT

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Work Type : Full Time
Experience : 0-3 Years




Gender : male and female
Salary: 120000
Salary Type : Net Salary
Location: Egypt
About the job

Contract Duration: 1 year (renewable)

Location: Cairo Egypt

Pay Band 6/G

Salary: 12561 EGP/month + medical insurance

Closing date: 2 February 2021

Role Purpose

The overall purpose of this role is to lead the development and execution of the country marketing strategy and plans for the country ensuring alignment to the cluster/regional and global marketing strategy and brand and to work in partnership with Exams SBU to ensure that country marketing programmes enable required business targets.

Function Overview

Marketing at the British Council is a strategic function which drives awareness understanding and engagement with us across our diverse audiences. We use insight knowledge and analysis of our market and our customers to engage them with the British Councils international cultural relations mission our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation build lifelong relationships engage our staff and prove the impact of what we do.

The Middle East and North Africa (MENA) Marketing Directorate plays an essential role in helping us to make a positive contribution to the UK and the communities where we work - 17 dynamic and diverse countries in MENA. The Directorate is driving an approach to marketing excellence through an integrated team of marketing professionals that include specialists working in communications insights and analysis marketing performance and digital communications. The work is varied challenging and rewarding and supports a portfolio of work in English language teaching services examinations and professional qualifications education programmes and arts and society initiatives.

To join this high functioning team we are looking for candidates who are adaptive and innovative. Prepared to think differently drive value and demonstrate high levels of expertise and professionalism. They will be dedicated to growing the impact and reputation of the British Council and work seamlessly across many countries supporting the requirements of multiple business units.

Main Opportunities

Country marketing strategy



·       Develop and execute marketing plans for country Exams ensuring that it drives and supports the cluster and regional strategic objectives for the British Council in a flexible cost-effective way.

·       Plans and execute go to market plans for Exams across the country agreeing the programmes delivery mechanisms budgets and resources with cluster.

·       Develops and execute campaigns to support a variety of routes to market and maximise impact and share of voice.

·       Deploys the British Council brand architecture in line with brand management standards across the country.

·       Provides oversight for country communications to intermediaries and partners including society stakeholders.

·       Provides expert marketing feedback to help win donor business and shape partnership strategies within the country.

·       Ensures that clear and consistent marketing processes are deployed for country Exams aligned to agreed global marketing processes.

·       Monitors and reports on agreed marketing KPIs for country Exams.

·       Identifies opportunities in the market such as requirements for product regional manager for new product development and proactively shares results across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice.





Consultancy analysis & problem-solving



·       Applies professional marketing expertise to develop and enhance Exams marketing strategies plans and approaches for the country.

·       Applies core technical and professional knowledge to identify and assess current state of country Exams marketing suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure

·       Presents information clearly supported as needed from the senior marketing team to tailor the presentation of findings to meet the differing needs of stakeholders in the country.





Internal customer focus



·       Supports others in understanding of the country context opportunities and challenges for Exams marketing functions and teams.

·       Makes appropriate linkages to issues in the country strategic business units and cluster/region to help ensure that the development of country Exams marketing strategies and plans is based on informed business insight and joined-up thinking.

·       Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for country Exams and specialist advice and support enabling improvements to be made where issues are identified.





Service improvement



·       Supports the implementation of new country Exams marketing approaches and/or techniques which enhance efficiency and wider business impact ensuring alignment across the cluster and to the regional Exams marketing strategy.

·       Leads and drives a clear focus on audiences and market segmentation for the country.

·       Explains to customers and colleagues within the country the need for compliance with agreed marketing policies and processes and produces reports at country level to demonstrate compliance as needed.

·       Champions the deployment of the British Council brand architecture monitors country compliance and manages interventions to address and resolve reasons for non-compliance.





Commercial & financial management



·       Using agreed corporate systems and processes plans and manages the budget for the country they support regarding country Exams marketing plans and programmes.

·       Conducts monthly and year-end reporting on progress against plan and deliverables budget and management of issues and risks.

·       Shows an understanding of value for money/cost effectiveness in the advice recommendations and service support they provide to colleagues in the business teams supporting them to achieve the best results from their projects products and services.





Relationship & stakeholder management



·       Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business & operational teams across the cluster they support.

·       Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

·       Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated joined up and future-proofed approaches and solutions.





Leadership & management



·       Plans and prioritises own work activities (and possibly those of a small team) to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon.

·       Shares intelligence experience and ideas to support Head of Marketing in identifying/developing new ways in which marketing could positively impact upon the British Councils operational efficiency and effectiveness.





Qualification & Experience



·       Bachelor Degree in Marketing or relevant field

·       Relevant external professional organisations e.g. CIM Melcrum GCN CIPR WOMMA etc. (or equivalent experience in relevant discipline) is desirable

·       Fluency in English is essential

·       Minimum 3 years of experience in a marketing position at a national level within a medium organisation.

·       Demonstrable experience of developing marketing strategies and plans

·       Demonstrable experience in managing supplier relationships

·       Experience in a global organisation
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