e are seeking a highly creative, strategic, and proactive Marketing Assistant to join our team. The ideal candidate will demonstrate advanced-level expertise in social media strategy, content creation, and audience growth, along with strong creative thinking and solid graphic design capabilities. This role is suited for a candidate who understands how to build brands digitally, not just manage accounts.

Key Responsibilities:

• Lead and execute advanced social media strategies to grow brand awareness, engagement, and reach across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Conceptualize, create, and deliver high-impact, creative content including reels, campaigns, visual storytelling, and platform-specific formats
• Develop and manage content strategies aligned with brand positioning and marketing objectives
• Analyze platform algorithms, trends, and audience behavior to continuously optimize performance
• Track, interpret, and report on social media analytics and KPIs, providing actionable insights
• Collaborate closely with internal teams to ensure strong, consistent, and creative brand messaging
• Support and contribute creatively to wider marketing initiatives and campaigns

Required Skills & Experience:

• Extensive, hands-on experience managing business social media accounts at an advanced level
• Proven ability to develop creative concepts and original content, not just execute briefs
• In-depth knowledge of social media algorithms, trends, content formats, and best practices
• Strong creative mindset with the ability to think strategically and visually
• Solid graphic design skills using tools such as Canva and/or Adobe Photoshop & Illustrator
• Strong written communication skills in English (Arabic is a plus)
• Excellent organizational skills, attention to detail, and ability to manage multiple priorities
• Ability to work independently, take ownership, and collaborate effectively within a team

Preferred Qualifications:

• Experience building and managing content strategies and editorial calendars
• Strong understanding of branding, digital marketing, and audience engagement
• Experience with advanced analytics, insights, and performance optimization
• Marketing, communications, or related educational background is an advantage
  

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