We are looking for a Content Writer who understands both traditional SEO and modern AI-driven content optimization (GEO – Generative Engine Optimization). The role focuses on creating high-quality, structured content that ranks on search engines and is optimized for AI systems like Chat GPT, Google SGE, and other generative platforms. Key Responsibilities Write high-quality, clear, and engaging content for blogs, landing pages, and product pages Optimize content for SEO (keywords, structure, internal linking, metadata) Structure content for AI discoverability (GEO) (clear entities, FAQs, semantic depth, structured answers) Conduct keyword research and topic clustering Create content briefs based on search intent and competitor analysis Update and optimize existing content to improve rankings and visibility Collaborate with SEO and product teams to align content with business goals Ensure content is original, accurate, and aligned with brand voice Requirements2+ years experience in content writing (SEO-focused) Strong understanding of on-page SEO principles Familiarity with AI search behavior / GEO concepts (e.g., structured answers, entity-based writing) Ability to write clear, structured, and scannable content Experience with tools like:Google Analytics Google Search Console Ahrefs or SEMrush Basic understanding of HTML formatting (headings, lists, schema basics is a plus) Strong research skills and attention to detail Preferred (Nice to Have) Experience writing for AI-driven platforms or optimizing for featured snippets Understanding of EEAT (Experience, Expertise, Authority, Trust) Familiarity with content automation tools (e.g., GPT-based workflows) Experience in EdTech, Saa S, or marketplace platforms