Job Description: Content Lead – WOROODAbout the Role The Content Lead at WOROOD is responsible for leading and elevating the brand’s overallcontent vision across all platforms. The role combines strategic marketing thinking, creativeleadership, storytelling, campaign planning, and brand direction to ensure every piece ofcommunication reflects the essence and luxury positioning of the WOROOD house. The role oversees the full content ecosystem of the brand, ensuring consistency in visualidentity, tone of voice, storytelling, and creative execution across campaigns, launches,social media, and brand moments, while supporting the brand’s growth, positioning,audience engagement, and market presence. Responsibilities Lead and manage the overall content strategy and creative direction across all digitalplatforms. Develop and oversee monthly content calendars aligned with marketing objectives,launches, and seasonal campaigns. Generate and approve creative concepts, campaign directions, mood boards, andstorytelling ideas aligned with WOROOD’s luxury identity. Ensure all brand communication, visuals, copywriting, and creative executions remainaligned with the WOROOD aesthetic, positioning, and tone of voice. Oversee the execution of photoshoots, reels, campaigns, and content production whilemaintaining high creative standards and luxury-focused execution. Manage and guide the content team, ensuring smooth workflow, creative consistency,timely execution, and clear team direction. Track team tasks, content progress, deadlines, approvals, and overall workflowefficiency to ensure organized and high-quality output. Review and approve social media content, campaign visuals, captions, and marketingcommunication before publishing. Lead brainstorming sessions and continuously New cairo Hybrid h the marketing, content, and creative teams to maintain consistentmessaging.• Support event communications and manage PR activities during brand launches and mediagatherings. Qualifications• Bachelor’s degree in Public Relations, Communications, or a related field.• 2–5 years of experience in fashion, beauty, or luxury PR.• Strong writing and communication skills in both English and Arabic.• Excellent understanding of influencer marketing and digital PR trends.• Strong coordination, multitasking, and reporting abilities.• Keen eye for detail, visual storytelling, and luxury positioning Hybrid New Cairo If you are interested, send your CV