Key Responsibilities:

1- Brand Strategy & Planning

• Develop and execute brand strategies and annual plans for the new retail product portfolio.
• Define brand positioning, tone, and long-term vision aligned with values.
  
  
  

2-New Product Development & Launch

• Lead the end-to-end process of launching new retail SKUs, including:
• Concept development
• Market and consumer research
• Packaging and visual identity
• Pricing and channel strategy
• Launch and activation plans
  
  
  

3-Consumer & Market Insights

Conduct research to identify opportunities, monitor trends, and generate actionable insights to guide product and communication strategies.

4-Brand Identity & Packaging

• Manage brand identity across all retail touchpoints. Oversee packaging design and ensure alignment with consumer preferences and brand guidelines.
  
  
  

5- Cross-functional Coordination

• Work closely with R&D, operations, quality, and sales teams to ensure timely development, production, and delivery of retail products.
  
  
  

6- Retail Marketing Execution

Plan and execute marketing campaigns targeting retail consumers, including in-store, digital, social media, and ATL/BTL activities.

7-External Partner Management

Liaise with creative agencies, packaging suppliers, media partners, and research agencies to execute brand plans effectively.

• Brand Performance Monitoring
• Track key performance indicators (e.g., sales, share, awareness).
• Conduct post-launch evaluations and recommend corrective actions when necessary.
• Brand Representation
• Represent the brand at relevant trade shows, exhibitions, and consumer events.
  
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• +5 years of experience in brand management or marketing, preferably in FMCG or food retail.
• Proven experience in launching consumer products to market.
• Strong knowledge of Egyptian retail dynamics and shopper behavior.
• Fluent in English
• Location: 10th of Ramadan
  
  
  

Position Type: Full-Time

Working Hours: Sunday to Thursday, 8:00 AM - 5:00 PM

Why Join Us:

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing team
• Supportive work environment focused on safety and efficiency
  
  

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