To manage and enhance the company’s public image through effective communication, media relations, and promotional activities. The Public Relations Specialist is responsible for building a positive reputation for the company and maintaining strong relationships with media, partners, and the public.

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Key Responsibilities:

1. Media & Communication

• Develop and maintain professional relationships with journalists, media outlets, and influencers.

• Draft, edit, and distribute press releases, news articles, and media kits.

• Respond to media inquiries and manage interview requests.

• Monitor media coverage and prepare regular reports on brand visibility.

2. Corporate Image & Branding

• Support the company’s branding and reputation management strategy.

• Ensure consistent corporate messaging across all communication channels.

• Assist in preparing speeches, presentations, and official company statements.

• Collaborate with the marketing team to align PR activities with advertising campaigns.

3. Events & Public Activities

• Organize and coordinate company events, exhibitions, and public conferences.

• Represent the company at industry functions, trade shows, and press events.

• Manage logistics, guest lists, and media presence at corporate events.

4. Crisis Management

• Assist in managing the company’s response during sensitive or crisis situations.

• Prepare communication materials to address issues and protect the brand’s reputation.

• Work closely with management to ensure accurate, consistent, and timely communication.

5. Social Media & Community Engagement

• Support online communication and social media campaigns in coordination with the marketing team.

• Engage with followers and respond professionally to public comments or inquiries.

• Promote the company’s community initiatives and CSR programs.

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Qualifications & Skills:

• Bachelor’s degree in Public Relations, Mass Communication, Marketing, or related field.

• Minimum 3–5 years of experience in public relations, communications, or media.

• Strong writing, editing, and verbal communication skills (English & Arabic).

• Excellent interpersonal and presentation skills.

• Ability to manage multiple projects and meet deadlines.

• Professional appearance, positive attitude, and team-oriented mindset.

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