Roles Focus :

• Creative Direction: Develop ideas, scripts, and concepts for ads, campaigns, and organic content.

• Team Coordination: Collaborate closely with graphic designers, video editors, and videographers.

• Content Planning: Build and manage monthly content calendars to ensure consistent output.

• Performance Feedback: Work with the media buyer to refine creatives based on performance insights.

• Reporting: Create clear and actionable reports based on campaign performance data.

Key Responsiblities :

• Brainstorm and pitch new ad ideas, hooks, and creative formats for Meta, TikTok, and Instagram.

• Prepare detailed creative briefs for designers, editors, and videographers.

• Coordinate and attend content shoots with models and videographers when required.

• Ensure creative output aligns with the brand identity (style, tone, colors, and guidelines).

• Collaborate with the paid ads/media buyer to align content with ROI and conversion goals.

• Monitor content performance, analyze insights, and suggest improvements.

• Create and deliver regular reports on campaign results, highlighting learnings and recommendations.

Ideal Candinate :

• Creative thinker with strong storytelling and ad concept development skills.

• Familiar with social media trends and best practices, especially on TikTok and Meta platforms.

• Strong organizational and project management skills to coordinate with multiple team members.

• Excellent communication skills to clearly brief and follow up with the creative team.

• Able to balance creative vision with performance-driven marketing goals.

• Analytical mindset with the ability to interpret data and translate it into actionable insights.