About the Role

We are seeking a strategic and hands-on Marketing Manager to lead marketing initiatives for NIU, focusing on brand visibility, collaborations, events, social media management, and performance-driven marketing execution. This role requires a mix of strategic thinking and operational capability, with an understanding of community engagement, hospitality-driven marketing, and content-driven growth.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute NIU’s marketing strategy aligned with business objectives
• Define clear marketing KPIs and performance tracking frameworks
• Create annual and quarterly marketing plans covering campaigns, events, and digital initiatives
• Conduct market research and competitor benchmarking to identify opportunities

Social Media Management

• Manage content planning, posting schedules, and audience engagement across platforms
• Ensure brand consistency in tone, messaging, and visual identity
• Coordinate with designers, photographers, and videographers for content production
• Monitor growth metrics, engagement rates, and campaign outcomes

Collaborations & Partnerships

• Identify and secure partnerships with influencers, brands, and community groups
• Manage outreach, negotiation, activation planning, and post-campaign reporting
• Build relationships that enhance brand positioning and reach

Events & Community Activation

• Plan and execute events, workshops, and experiential activities within NIU
• Coordinate logistics, promotion, guest experience, and event follow-up
• Ensure events support brand goals such as membership growth, retention, and visibility

Reporting & Performance Measurement

• Track marketing KPIs including reach, conversion, lead generation, and cost efficiency
• Produce structured monthly reports for leadership review
• Recommend adjustments based on data insights and performance trends

Requirements

• Proven experience in marketing, preferably in hospitality, coworking, F&B, or lifestyle sectors
• Strong understanding of social media and community-based marketing
• Ability to manage multiple projects and deadlines simultaneously
• Strong communication, organization, and relationship-building skills
• Analytical mindset with familiarity in performance metrics and reporting
• Creative thinking paired with commercial awareness

Preferred Skills

• Experience managing events or brand activations
• Familiarity with CRM or campaign tracking tools
• Understanding of customer acquisition and retention approaches
• Ability to brief and manage creative resources

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