About the Job

As a Media Relations Specialist you will be developing integrated communication strategies for all projects under Strategic Exhibitions & Conferences, through effective on boarding of, and communication with, the media and media agencies.

By building strong partnerships, relationships and crafting strategic value packs and barter agreements, you will play a crucial role in enhancing brand visibility and managing public perception. This position requires a blend of communication skills, industry knowledge, and strategic thinking to navigate the complex media landscape successfully.

Key Responsibilities

• Building Media Partnerships & Relationships: Build, cultivate and maintain strong partnerships and relationships with journalists, editors, media partners and media professionals to secure positive coverage for the company, through strategic value offerings and barter agreements.
• Holding media events and crafting Press Releases: Develop and distribute compelling press releases and media kits that align with the organization's messaging and goals.
• Developing and implementing strategic PR plans, from concept to execution
• Monitoring Media Coverage: Track and analyze media coverage to gauge public sentiment and identify opportunities for improvement.
• Crisis Communication: Serve as a spokesperson during crises, ensuring that the organization’s messaging is clear and consistent.
• Coordinating Media Events: Organize press conferences, interviews, and other media events to promote the organization’s initiatives and achievements.

Required Skills and Qualifications

• Educational Background: A bachelor's degree in communications, Public Relations, Journalism, or a related field is typically required.
• Experience: At least 3- 5 years of experience in media relations or public relations, with a proven track record of successful media engagement.
• Communication Skills: Exceptional written and verbal communication skills (In both English and Arabic) are essential for crafting messages and engaging with media professionals.
• Interpersonal Skills: Strong relationship-building skills are crucial for fostering connections with journalists and media outlets.
• Analytical Skills: Ability to monitor and analyze media coverage and public sentiment to inform communication strategies.

Details:

• Work Location: Nasr City, Cairo.
• Working Days: Monday to Thursday from Office and Friday Work from home.
• Working Hours: From 9:00 AM to 6:00 PM.
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