This Class 7 session of the Google Ads Search Ads training focuses on practical learning of how search advertising works in real campaigns using Google Ads. It is designed for beginners and learners who prefer explanations in Pashto, making it easier to understand core advertising concepts step by step.

The class explains how Search Ads appear on Google when users type relevant keywords and how businesses can use this system to reach potential customers at the right time. You will learn how to structure a search campaign, create ad groups, and select effective keywords that match user intent.

It also covers the basics of writing strong ad copy, including headlines and descriptions that improve click-through rates. The session introduces targeting options such as location, language, and audience settings to help advertisers reach the right market.

Additionally, the class explains how bidding works in Google’s auction system and how budget control affects ad performance. Basic optimization techniques are also discussed, such as improving ad relevance and monitoring campaign results.

By the end of this lesson, learners will understand how Google Search Ads work and how to build and manage simple campaigns effectively for