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This comprehensive 3-hour course by Nivedigital Academy teaches beginners the fundamentals of digital marketing with the power of AI. Students learn how to optimize websites for search engines through on-page and off-page SEO techniques, understand Google ranking factors, and utilize Google Search Console. The course also explains key concepts like SEO vs AEO vs GEO and local business SEO to help marketers gain practical skills.
In addition, the course covers social media marketing strategies, content marketing essentials, and paid advertising campaigns across platforms like Google Ads and Meta Ads (Facebook and Instagram). Learners also discover how to use AI tools to boost marketing productivity and enhance personal branding. Real-world projects provide hands-on experience, preparing students to implement strategies in their own businesses or client campaigns.
Nivedigital Academy emphasizes practical, job-ready skills and offers both online and in-person training in Lagos, Nigeria. By the end of the course, students will have the knowledge to execute AI-driven digital marketing campaigns, optimize their online presence, and start building a professional career in the digital marketing industry.