This Google Analytics 4 (GA4) tutorial is designed to help beginners set up and understand the latest version of Google Analytics. It provides a clear, step-by-step guide to installing and configuring GA4 so you can start tracking website performance with confidence.

You will begin by learning how to create a GA4 property inside your Google Analytics account and connect it to your website using the correct tracking method. The course explains how data streams work and how to ensure your setup is properly collecting user activity.

Next, you will explore the GA4 interface, including real-time reports, engagement metrics, and user behavior tracking. You will learn how GA4 differs from the older Universal Analytics system and why event-based tracking is now the standard.

The tutorial also covers essential setup steps such as enabling enhanced measurement, configuring events, and understanding key reports that show traffic sources, user interactions, and conversions.

In addition, you will gain insight into how to interpret GA4 data and use it to improve website performance and marketing decisions.

By the end of this course, you will have a fully work