This course brings together a diverse set of modern business and digital marketing skills, combining creativity, strategy, and data analysis into one learning path.
It begins with marketing creativity and storytelling, including iconic examples like Volvo Trucks’ “Epic Split” campaign, which demonstrates how bold visual ideas can create massive global attention and brand impact. It also includes humorous comparisons between sales and marketing, helping learners understand the difference in a memorable way.
The course then moves into SEO (Search Engine Optimization), where learners discover how to improve website visibility on Google. Topics include using Google Search Console, understanding search performance, and applying advanced Google search operators to find better data and insights.
A major focus is on practical SEO strategy, showing step-by-step methods to rank higher in search engines. This includes keyword research thinking, content optimization, and technical SEO awareness.
Finally, the course introduces data skills through Excel dashboard creation. Learners see how raw data can be transformed into interactive dashboards that support business decision-making and performance tracking.
Overall, this course builds a complete foundation in modern digital marketing—combining creative advertising, SEO growth strategies, and data visualization skills needed in today’s competitive online environment.
