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This course, Google Ads Overview | Where Ads Are Shown | Google Ads Complete Course, provides a beginner-friendly introduction to the Google Ads platform and explains how businesses use online advertising to reach customers across Google’s network. The course is designed for students, marketers, freelancers, and business owners who want to understand the fundamentals of paid advertising.
In this training, you will learn what Google Ads is and how the platform helps businesses promote products and services through search engines, websites, mobile apps, YouTube, and other digital channels. The lesson explains the different types of Google Ads campaigns, including Search Ads, Display Ads, Shopping Ads, Video Ads, and App Campaigns.
You will also discover where Google Ads appear online, how targeting works, and how advertisers reach audiences based on keywords, interests, demographics, and user behavior. Important advertising concepts such as bidding, impressions, clicks, Quality Score, and conversions are explained in a simple and practical way.
By the end of this course, you will have a clear understanding of the Google Ads ecosystem and how online advertising campaigns are dis