This course, Introduction to Google Ads Course | Robin & Jesper Digital Marketing (Skillshare Free Course), is designed for beginners who want to understand the core principles of Google Ads and digital advertising. It provides a simple and structured introduction to how online advertising works and how businesses use Google Ads to reach their target audience effectively.

In this course, you will learn the basics of Google Ads, including how campaigns are structured, how keywords work, and how ads appear on Google Search and across the Display Network. The training explains important concepts such as bidding, targeting, impressions, clicks, and conversions in an easy-to-understand way.

You will also gain insight into how businesses plan and launch advertising campaigns, select the right audience, and measure performance using key metrics. The course focuses on building a strong foundation so learners can progress to more advanced Google Ads strategies later.

By the end of this introduction, you will understand how Google Ads fits into digital marketing and how it helps businesses grow online through paid advertising. This course is ideal for complete beginners who want to start learning PPC advertising and bui