This Media Buying 101: Start, Profit, Scale with Max Teitelbaum is a foundational course designed to help beginners understand how media buying works and how to turn paid advertising into a profitable skill.

The course begins with the basics of media buying, explaining how advertisers use platforms like Facebook Ads and Google Ads to generate traffic, leads, and sales. You will learn the core structure of campaigns, including how ad sets and ads work together to influence performance.

Next, you will explore how to start your first campaigns with a focus on testing. This includes understanding audiences, creating simple ad creatives, and setting budgets in a way that minimizes risk while gathering meaningful data.

The “profit” section focuses on identifying winning ads by analyzing key performance metrics such as ROAS, CPA, and conversion rates. You will learn how to spot what is working and cut what is not.

Finally, the scaling section explains how to grow profitable campaigns using proven strategies like budget increases, audience expansion, and creative testing loops.

By the end of this course, you will ha