This Google Merchant Center course teaches eCommerce professionals how to efficiently manage their online store’s product data and optimize for Google Shopping. You’ll learn how to set up product variants using Google Sheets and the Merchant Center interface, ensuring all product options appear correctly in search results.

The course covers adding products manually or via bulk upload, creating supplemental feeds for additional data, and optimizing product titles and descriptions to maximize visibility. Shopify store owners will benefit from step-by-step tutorials on store verification and feed setup, using Google’s Shopping App to streamline integration.

Practical lessons on fixing disapproved products and understanding Merchant Center rules will help you avoid common errors that can prevent your products from appearing in Google Shopping. By the end of this course, you’ll be able to maintain accurate product listings, optimize your feed for better performance, and run compliant Google Shopping campaigns that drive traffic and increase sales.