“Conversion Copywriting 101” is a comprehensive beginner-friendly course by Joanna Wiebe, designed to teach aspiring copywriters the essential principles of writing copy that converts. The course covers classic copywriting lessons from John Caples, including crafting compelling headlines, understanding the importance of benefits over features, and choosing the right copywriting framework to overcome blank page syndrome.

Joanna introduces actionable techniques such as assembling copy efficiently, optimizing for better click-throughs on websites, and fixing common performance issues in under 5 minutes. Learners will discover how professional copywriters structure content, steal proven headline formulas, and ensure their copy resonates with the target audience.

By the end of the course, participants will have the knowledge to write persuasive sales copy, craft engaging headlines, and optimize their content to maximize conversions. Ideal for beginners looking to start a career in copywriting or improve the performance of their digital content.