This course module focuses on understanding the external environment of organizations and how it influences business strategy and decision-making. A strong strategy begins with analyzing the factors outside the company that affect performance, competition, and long-term growth.
The course starts with an introduction to business strategy and explains how organizations create plans to achieve competitive advantage. Learners will then explore the macro environment of a business using the PESTEL framework, which analyzes Political, Economic, Social, Technological, Environmental, and Legal factors that shape industries and markets. Understanding these factors helps companies anticipate risks and identify new opportunities.
Another major topic in this course is industry analysis using Porter’s Five Forces framework. This strategic tool helps evaluate the competitive intensity of an industry by examining the power of suppliers, the power of buyers, the threat of new entrants, the threat of substitute products, and the level of rivalry among existing competitors.
By learning these frameworks, students will gain practical skills to analyze industrie
