The Brand Architecture Masterclass with Felicia Rosenzweig is designed for marketing professionals, brand managers, and business leaders who want to strategically organize their brand portfolio. Brand architecture defines how a company structures its main brand and sub-brands, product lines, or services, ensuring clarity, consistency, and effective communication with target audiences.

In this masterclass, Felicia Rosenzweig explains the different types of brand architecture models, including monolithic (branded house), endorsed, and freestanding (house of brands), and how to choose the right approach based on business goals and market positioning. You’ll learn practical techniques for aligning messaging, reducing brand confusion, and strengthening overall brand equity.

The course also covers real-world case studies, decision-making frameworks, and actionable strategies to implement brand architecture in organizations of all sizes. By the end of this session, participants will be able to design a clear and cohesive brand structure that enhances brand recognition, supports growth, and maximizes customer loyalty.

Whether you’re managing a multi-brand company or building a personal brand ecosystem, this masterclass provides deep insights into creating a scala