d students seeking to understand how to successfully market products and services worldwide. The course begins by explaining globalization and its impact on businesses, followed by an introduction to global marketing concepts from the LSBF Global MBA curriculum. You’ll learn about product adaptation strategies, including real-world examples like Oreo’s adaptation for the Chinese market, to meet local consumer preferences. The course also explores the challenges of global marketing, such as cultural differences, legal regulations, and logistical considerations. Additionally, it provides practical guidance on market entry strategies, targeting the right audience, and positioning products effectively in international markets. Through lectures and case studies, learners gain insights into planning and executing marketing strategies that work globally while balancing standardization and adaptation. By the end of the course, participants will have the knowledge and tools to navigate international marketing challenges, make data-driven decision