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omplete course designed to help you understand how to track, analyze, and improve website performance using GA4. Google Analytics 4 is the latest version of Google’s analytics platform and is widely used by marketers, website owners, and businesses to understand user behavior and make data-driven decisions.
In this course, you will learn how to set up a Google Analytics 4 account and connect it to your website. The tutorial explains how GA4 collects data through events and how these events help track important user actions such as page views, clicks, scrolls, and conversions. Understanding this data allows marketers to evaluate the effectiveness of their marketing campaigns.
You will also learn how to read GA4 reports and dashboards to monitor website traffic, user engagement, and audience insights. The course explains key metrics such as sessions, users, engagement rate, and conversions, which are essential for measuring website performance.
Additionally, the course introduces audience analysis and traffic sour