in partnership with Google, is designed to teach beginners and entrepreneurs how to successfully promote and grow mobile apps. This comprehensive course mixes theory and practical exercises to help you transform app ideas into market-ready products and acquire a loyal user base.
Participants will start by learning how to understand their target users, analyze market competition, and develop a unique value proposition. The course covers pre-launch strategies, including setting marketing goals, preparing landing pages, beta testing, and planning distribution channels.
During the launch phase, learners discover how to execute a go-to-market strategy, optimize app listings using ASO (App Store Optimization) and SEO, and use growth hacking techniques to acquire their first 1000 users. The course also explores both paid and free customer acquisition methods, including Google Ads, social media marketing, and email campaigns.
Finally, participants learn how to track performance, analyze metrics, and optimize their marketing plan for sustained growth. By the end of the course, learners will have a complete strategy for promoting apps, growing users, and maximizing engagement. This course is ideal for app developers, marketers, and entrepreneurs aiming to
