This Google Analytics migration and data collection course is designed to help learners understand how modern analytics systems work across web and app platforms. It provides a strong foundation for understanding both Google Analytics 4 (GA4) and the transition from Universal Analytics (UA).

The course starts by explaining cross-platform measurement and attribution, helping you understand how user actions are tracked across different devices and touchpoints. You will also learn how data is collected for both web and mobile apps, giving you a complete view of how Google Analytics processes information.

A key part of the course focuses on the migration from Universal Analytics to Google Analytics 4, explaining the major differences and how to adapt to the new system. You will explore how to set up GA4 properly and manage reporting and exploration tools for better insights.

The course also covers advanced topics such as Measurement Protocol and Data Import, which allow you to send external data into Google Analytics for more complete reporting. Additionally, you will learn about audience building, helping you define and analyze specific user groups for better marketing decisions.

By the end of this course, you will have a deep understanding of GA4 architecture, data collection methods, and migration strategies, enabling you to manage analytics syste