This Google Analytics setup and reporting course is designed for beginners and freelancers who want to learn how to properly install and use Google Analytics for real client projects. It focuses on both technical setup and practical reporting skills.

The course begins with how to install Google Analytics on a website, including WordPress and HTML platforms. You will learn exactly where to place the tracking code to ensure accurate data collection. It also explains how the Google Analytics tracking code works and how to properly configure it for reliable reporting.

Next, the course introduces the most useful Google Analytics reports that are commonly used in real business and client environments. You will learn how to interpret key reports and extract meaningful insights for decision-making.

A major focus of the course is client reporting. You will learn how to create automated Google Analytics email reports for clients or stakeholders, helping you present data in a professional and consistent way. The course also covers additional setup features such as internal site search tracking, site speed configuration, and IP anonymization for privacy compliance.

By the end of this course, you will be able to confidently set up Google Analytics, manage tracking configurations, and deliver clear, profes