This marketing analytics course provides a complete beginner-friendly introduction to understanding and using data to improve marketing performance. It focuses on practical tools like Google Analytics, Google Tag Manager, and Google Data Studio to help you measure and analyze user behavior effectively.
The course begins with the fundamentals of marketing analytics, explaining how businesses track customer journeys and measure campaign success. You will learn how to structure a simple analytics strategy and understand the key metrics that matter in digital marketing.
You will then explore Google Analytics in depth, including how to customize reports, track user engagement, and analyze website performance. The course also teaches how to set up goals and measure customer journey outcomes, helping you understand how users interact with your website.
In addition, you will learn how to use Google Tag Manager to manage tracking codes efficiently and how to build dashboards using Google Data Studio to visualize your marketing data clearly and effectively.
The course also introduces Google Analytics 4 and its modern approach to tracking and reporting, giving you up-to-date knowledge of current analytics systems.
By the end of this course, you will be able to analyze marketing data confidently and use insights to improve marketing strategies and business results.
