Role Objective:

As a Promotion Specialist (CRM, Promotions & Email Automation), you will be responsible for managing Ootlah’s customer lifecycle communications and promotional campaigns across email, WhatsApp, push notifications, and in-app messaging. This role focuses on designing and executing automated and manual campaigns that drive engagement, repeat bookings, and revenue, while ensuring accurate targeting, personalization, system integrity, and measurable performance. The position blends CRM strategy, marketing automation, and data-driven promotional execution to maximize customer lifetime value and campaign ROI.

Roles & Responsibilities:

Strategy & Customer Lifecycle Planning:

● Develop and manage end-to-end customer lifecycle strategies, including onboarding, engagement, upsell, reactivation, and loyalty.

● Segment users based on behaviour, demographics, location, preferences, and booking history.

● Align CRM and promotional plans with seasonal campaigns, marketing calendars, and revenue objectives.

Campaign Creation & Automation:

● Build automated email, push notification, and WhatsApp workflows using CRM and marketing automation tools (e.g., HubSpot, Klaviyo, Braze).

● Create trigger-based campaigns such as abandoned cart/booking, new activity alerts, birthday offers, seasonal promotions, and win-back flows.

● Plan, launch, and schedule flash deals, combo offers, promo codes, and WhatsApp broadcast campaigns with clear CTAs.

Content, Design & Execution:

● Coordinate with content and design teams to produce engaging email templates, promotional visuals, and consistent messaging.

● Ensure all campaigns are mobile-friendly, on-brand, and optimized for engagement and conversion.

● Validate promo codes, campaign links, and offers to ensure accuracy across the website and mobile app.

Data, Analytics & Optimization:

● Maintain a clean, compliant CRM database including opt-ins, unsubscribe flows, list growth, and privacy regulations (GDPR, CAN-SPAM).

● Track and analyze campaign KPIs such as open rate, CTR, conversion rate, promo code redemption, revenue contribution, and retention.

● Conduct A/B testing on subject lines, content, sending times, messaging formats, and promotional offers to optimize performance.

Integration, Coordination & System Accuracy:

● Work closely with Tech and Product teams to ensure accurate event tracking (bookings, abandoned carts, cancellations, app events).

● Coordinate with operations, provider relations, and marketing teams to ensure promotions, bundles, and offers are launched correctly and on time.

● Monitor backend setup of deals and promo codes to ensure seamless functionality across all platforms.

Required Education, Knowledge, and Skills:

● Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

● 2–4 years of experience in CRM, email automation, or promotional marketing, preferably in e-commerce or travel/entertainment sectors.

● Hands-on experience with CRM and automation tools such as HubSpot, Klaviyo, Braze, Mailchimp, or Respond.io.

● Basic knowledge of HTML email editing and design tools is a plus.

● Strong analytical skills with experience using GA4, CRM analytics dashboards, and promo code performance reports.

● Strong copywriting and communication skills in English; Arabic is a plus.

Success Metrics:

● Increased customer retention and repeat bookings.

● Higher open rates, click-through rates, and conversion rates across CRM campaigns.

● Growth in bookings and revenue driven by email, WhatsApp, push, and in-app promotions.

● Strong promo code redemption rates and positive ROI on bundled and flash deals.

● Clean, scalable CRM database with accurate segmentation and tracking.

About the Company:

Ootlah is the leading entertainment and activities platform in the Gulf region, expanding into Asia and Europe. We connect people with unforgettable experiences—from theme parks and outdoor adventures to exclusive events—through innovative technology and strategic partnerships.

Location: Heliopolis, Cairo

للتقديم الان