Role and Responsibilities:

• Building Email Communications and Landing Pages
  • Collaborate with marketing teams to deliver high-quality email communications that align with campaign goals. Proactively identify gaps and recommend solutions to improve performance
  • Develop and maintain functional email templates optimized for responsive, mobile-friendly, and dark mode-friendly email experiences, while adhering to brand guidelines
• Optimizing Emails and Conducting Quality Assurance
  • Implement A/B testing to optimize email engagement and performance
  • Conduct quality assurance and testing for emails to ensure proper rendering across devices and email clients, maintain brand consistency, and minimize spam scores by adhering to deliverability best practices
• Troubleshoot technical issues with ESP service representatives and internal stakeholders related to tracking, implementation, and deployment of campaigns
• Developing Marketo Programs and Smart Campaigns
  • Collaborate with Europe Marketing Operations, Communications and Europe country marketing teams to develop and execute automation strategies across customer journeys, contact management, segmentation, and success measurement
  • Build and manage workflows in Marketo for key initiatives such as trade shows and webinars—including email invitations, reminders, landing pages, and forms
  • Leverage data and insights to continuously optimize automation processes, improve audience targeting, and recommend enhancements to existing workflows
  • Establish scalable business processes and governance standards for managing Marketo, including folder structures and support for a regionalized model
  • Ensure all marketing processes comply with local legal and regulatory requirements by partnering closely with regulatory and data privacy teams
  • Provide strategic guidance on content, behavioral triggers, lead scoring, segmentation, and performance reporting to ensure effective campaign execution
  • Measure and report on marketing program performance using both qualitative and quantitative data
  • Collaborate cross-functionally with Brand, Web, Creative, Social, and Publishing teams to align on data quality, content delivery, and performance tracking across channels

• Over 10 years of digital marketing experience within a B2B enterprise marketing team, with at least 5 years focused on email marketing and marketing automation management, including building emails, landing pages, and automation programs  
• Hands-on experience with Marketo required; current Marketo Engage Business Practitioner certification is preferred
• Advanced frontend HTML and CSS experience, including:
  • Writing clean, efficient, and maintainable code from scratch, or adapting existing code to meet business requirements
  • Implementing advanced coding practices, such as media queries and conditional formatting
  • Proficient in using Dreamweaver or a similar code editing program
  • Strong understanding of user interface design/UI/UX principles
  • Skilled in developing and editing responsive email templates in HTML or through CMS systems
  • Experience in building landing pages from layered Photoshop Document (PSD) and Figma files
  • Proficiency with Photoshop and Figma, to take designs from Photoshop and build them into a responsive email
  • Advanced image editing skills for cropping, optimizing, and modifying assets for email and web use
• Proven ability to navigate a highly matrixed organization and drive alignment across global and regional cross-functional teams
• Deep understanding of workflow processes and systems within a marketing/sales cycle
• Well-versed in data standardization and normalization
• Meticulous attention to detail in both content and process execution
• Demonstrates a strong sense of ownership and commitment to follow-through
• Fluent in English, French and/or German required
• Willingness to travel up to 15% of the time, including the ability to travel overseas 

Wir schätzen jede Person in ihrer Individualität – unabhängig von Geschlecht, ethnischer oder sozialer Herkunft, Religion, besonderen Bedürfnissen, Alter oder sexueller Identität. Diskriminierung hat bei uns keinen Platz

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