Key Responsibilities:

• Develop and implement content marketing strategies targeting B2B audiences on LinkedIn, company website and other channels.
• Manage all website content including planning, creation, updates, and optimization to ensure accuracy, relevance, and SEO effectiveness.
• Oversee external agencies and vendors supporting digital marketing activities, including content creation, SEO, website development, and campaigns. Ensure timely delivery and quality of work.
• Plan, promote, and manage webinars and virtual events to generate qualified leads.
• Write and publish blogs that reflect industry trends, company expertise, and customer pain points.
• Collaborate with sales, and technical teams to gather input and create relevant, authoritative content.
• Monitor, analyze, and report on content marketing performance metrics; use insights to optimize campaigns.
• Stay updated on industry best practices, SEO trends, and digital marketing tools to continually enhance content effectiveness.
• Assist with managing the company’s social media presence beyond LinkedIn, if required.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preffered.
• Minimum 3 years of experience in digital marketing.
• At least 2 years of experience specifically in B2B marketing.
• Strong knowledge of SEO best practices and website content creation and management.
• Experience managing external agencies and vendors.
• Experience planning and executing webinars and digital events.
• Proven skills in blog creation and content development.
• Familiarity with marketing automation platforms and analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar).
• Experience working in or with IT services companies is a strong plus.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

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