Job Responsibilities:

• Develop products and end-to-end processes that abide with Shariaa
• Research and understand the Islamic segments’ needs and preferences based on customers and market insights
• Regularly track and report on the overall performance of the Islamic segment portfolio in terms of NTB, portfolio size, OPI, product penetration, product KPIs, and acquisition results
• Identify innovative opportunities that will improve customer experience and drive portfolio growth
• Develop and execute the annual segment strategic initiatives and marketing plan
• Direct the sales and distribution channels to achieve the budgeted business growth
• Conduct and arrange for training of Islamic branches on segment related propositions, product benefits and policy programs
• Run customer-oriented promotions to drive acquisitions / spend / utilization in line with business objectives
• Manage the front liners scorecard in accordance with bank’s strategy
• Manage portfolio efficiency in terms of concentration risk, cost of funds, product mix and OPI
• Monitor the mystery shoppers report results and all other market surveys conducted and devise plans of action to continuously enhance segment performance and customer experience
• Lead the review and analysis of the existing customer portfolio to identify utilization and cross sell opportunities
• Drive initiatives and campaigns to uplift products’ penetration rate
• Drive pricing decisions for the Islamic segment and products to optimize profitability

Required Qualifications and Experience:

• Minimum of 5 Years of relevant banking experience
• Strong inter-personal, marketing and leadership capabilities
• Strong initiative and follow-through skills
• Deep understanding of Islamic Banking principles and previous experience in Sharia
• Bachelor degree with preferred post graduate degree in relevant field
  
  

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