We are seeking a skilled Senior Officer – Email, SMS & Push Marketing to lead our global direct digital marketing campaigns across email, SMS, and push notifications. The role focuses on driving online sales, customer engagement, and self-service adoption by creating impactful and personalized customer communications.

• Develop, implement, and optimize global cross-channel direct marketing campaigns (email, SMS, push notifications).
• Manage customer segmentation, targeting, and automation flows to deliver relevant communications.
• Increase and engage the customer database through personalized campaigns, templates, and content optimization.
• Plan and execute lifecycle campaigns, triggered messages, and promotional offers to maximize conversions.
• Monitor and analyze campaign performance using A/B testing and web analytics, ensuring continuous improvement.
• Ensure brand compliance, accuracy, and consistency across all communication channels.
• Collaborate with internal stakeholders (Loyalty, Marketing, Corporate Comms, etc.) to align campaigns with business goals.
• Support lead-generation campaigns to drive customer acquisition and database growth.