Key Responsibilities:

• Oversee the creation and execution of packaging concepts, dielines, materials, and finishes.
• Collaborate closely with marketing, product development, and production teams to ensure packaging aligns with both creative vision and practical constraints.
• Stay up-to-date with trends in packaging innovation, sustainability, and consumer behavior.
• Lead and guide the creative team to deliver high-quality work.
• Develop and implement innovative creative concepts for marketing campaigns.
• Ensure the consistency and quality of creative content across all channels.
• Stay updated on trends in design and advertising.
• Collaborate with other marketing teams to ensure seamless integration of strategies.
• Manage the creative production budget effectively.
• Present creative concepts and ideas to clients.
• Develop and maintain the company’s visual identity.
• Lead and facilitate creative brainstorming sessions.
• Build and maintain relationships with freelance designers and directors.

Qualifications:

• Bachelor's degree in design or a related field.
• Minimum of 7 years of experience in creative direction.
• Exceptional leadership and creative skills.
• Strong proficiency in design and production software.
• Ability to present and communicate creative concepts effectively.

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