Key Responsibilities:

Retail Marketing Execution:

• Lead end-to-end execution of retail display and visual merchandising projects.
• Oversee installation and maintenance of in-store display stands, signage, and shop-in-shop furniture in dealer outlets.
• Collaborate with sales teams to identify retail marketing needs across territories.

Vendor & Production Agency Management:

• Maintain and expand a strong database of reliable display and furnishing production agencies.
• Source, negotiate, and manage contracts with fabrication, print, and installation vendors.
• Ensure quality, timeliness, and cost-effectiveness of all outsourced retail assets.

Project Management:

• Develop and execute retail marketing plans aligned with product launches, promotions, and seasonal campaigns.
• Track budgets, timelines, and performance metrics for all retail marketing activities.
• Conduct site surveys, create installation plans, and oversee on-site execution.

Collaboration & Communication:

• Coordinate with brand, sales, and creative teams to translate marketing strategies into physical retail experiences.
• Provide training and guidelines to dealers and retail staff on visual standards.
• Ensure consistent brand representation at all retail locations.

Data & Reporting:

• Maintain detailed records of display assets, installations, and dealer locations.
• Analyze performance of retail marketing investments and recommend improvements.
• Provide post-installation reports with photographic evidence and metrics.

Requirements:

• Bachelor’s degree in Marketing, Business, Retail Management or related field.
• 7+ years of experience in retail marketing, trade marketing, or visual merchandising.
• Proven track record of managing display production and retail installations.
• Strong network of production agencies, display fabricators, and installers.
• Excellent project management, negotiation, and vendor coordination skills.
• Working knowledge of retail design, POS materials, and shop furnishing.
• Ability to travel frequently to dealer locations and retail sites.
• Proficient in Microsoft Office, project tracking tools, and basic design file formats (PDF, AI, etc.).
  

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