Reports directly to the General Manager (in the absence of Operation Manager, to be Coordinated with the Branch Manager). Field and Division Manager/Supervisors are reporting to him, on operational basis. He coordinates with the Branch Managers, Financial Manager, Purchasing Manager and Logistic Manager, on all business issues related.

Key Function:

To prepare the Sales Business Plan (Brand Strategy) that satisfies both company and supplier objectives. In charge of sales and marketing operations for Brands.

                   Keeping in touch with market trends and ensure brands image / awareness / distribution is on the optimum. Continuous study and research on all Retail Audit sources to determine product share against competitors and report any unusual trend. Key Customer / Trade Channel Management. Rewarding loyal customers with special schemes.

                   Stock management from supplier and internal

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