Taught by three of Whartons top faculty in the marketing department consistently ranked as the marketing department in the world this course covers three core topics in customer loyalty: branding customer centricity and practical go-to-market strategies.
You will learn key principles in
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The University of Pennsylvania (commonly referred to as Penn) is a private university located in Philadelphia Pennsylvania United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States and considers itself to be the first university in the United States with both undergraduate and graduate studies.