s, and business owners who want to understand how to plan and purchase media effectively. The course covers core concepts such as GRP (Gross Rating Points), SUM, average frequency, and GVT, which are crucial metrics for evaluating campaign performance. You’ll learn how to calculate these metrics, analyze audience reach, and determine the optimal media mix to maximize advertising effectiveness. The course also explains different media channels, spot buying, and budgeting techniques to ensure campaigns deliver strong ROI. Through practical examples and case studies, learners gain actionable insights into creating, managing, and optimizing campaigns across TV, radio, digital, and other platforms. By the end of the course, participants will have a solid understanding of media planning strategies, buying processes, and how to evaluate campaign success. This course equips learners with the knowledge and tools to make informed media decisions, plan efficient advertising schedules, and achieve better results for their brands or clients. Whether