The UX Research & Analytics course is designed for UX designers, product managers, and digital professionals who want to make data-driven design decisions. The course covers the benefits of benchmarking your product’s UX, teaching learners how to compare user experience against industry standards and identify areas for improvement. You’ll explore calculating ROI for design projects, showing how design decisions impact business outcomes. The course also explains qualitative vs quantitative UX research, providing practical guidance on when to use interviews, usability testing, or analytics to gather insights. Learners will learn to differentiate between analytics and quantitative usability testing, and understand macro and micro conversions as metrics for evaluating user engagement and product performance. Through practical examples and step-by-step explanations, participants gain the skills to analyze UX data effectively, optimize user experience, and demonstrate the value of design initiatives to stakeholders. By the end of the course, learners will be able to conduct comprehensive UX research, use