This course provides a comprehensive introduction to business strategy and the organisational environment. It helps learners understand how companies analyze internal and external factors to create effective strategies and maintain competitive advantages. The course begins with the fundamentals of business strategy and explains how organizations operate within broader economic and environmental systems.
Learners will explore the macro environment using the PESTEL framework, which examines political, economic, social, technological, environmental, and legal factors affecting organizations. The course also introduces industry analysis using Porter’s Five Forces framework, a widely used model that helps businesses evaluate competition, market power, and industry attractiveness.
In addition, the course discusses the industry life cycle and explains how industries evolve over time, influencing strategic decisions. Learners will also explore Blue Ocean Thinking, which focuses on creating new market opportunities instead of competing in saturated markets.
The second part of the course focuses on strategic capabilities within organizations. Students will learn how companies assess their internal strengths using tools like the VRIN model and value chain analysis. These frameworks help organizations identify valuable resources, improve operational efficiency, and build sustainable competitive advantages.
By the end of the course, learners will understand essential strategic analysis tools used by businesses worldwide.
